The Journal Jog

Another great race from the production line of Race178 is set to take place on Sunday, September 13th, 2015!

Photo Credit:  Quincy Shanks & Race178 http://on.fb.me/1z15EGP
Photo Credit: Quincy Shanks & Race178
http://on.fb.me/1z15EGP

The Journal Jog is Reno’s oldest footrace and with this being its 47th Annual go-around, it’s safe to say that it brings a lot of history to the running community in the City of Reno.  From its namesake and presenting sponsor, the Journal Jog was originally started by the Reno Gazette Journal.

Photo Credit:  Quincy Shanks & Race178 http://on.fb.me/1z15EGP
Photo Credit: Quincy Shanks & Race178
http://on.fb.me/1z15EGP

It is pretty unique distance of 8k, which is approximately 5 miles.  This is perfect for runners that enjoy 5k races but aren’t too fond of the 10 runs.  It is also the best distance for a nice jog either solo or with a group of friends.  I enjoy running this event as it seems to kick of the fall running season perfect for me.  This is also probably the first running event I ever participated in Reno, so it is fun to see how it has evolved over the years.

Photo Credit: Race178 http://www.race178.com/journaljog/
Photo Credit: Race178
http://www.race178.com/journaljog/

This year’s course begins on Foster Drive in front of Reno High School.  It is a looped course that travels down Foster Driver, takes a left on Booth Street down to the Truckee River.  The course then goes through Idlewild Park, up to Mayberry Drive, and then back through Old Southwest Reno neighborhoods to finish back at Reno High School.   It is a relatively flat course with the only climb at the 2 ¼ miler mark, where participants run up to Mayberry Drive from Crissie Caughlin Park.  The rest of the course is flat or slightly downhill, so it is very fast event.

You are able to sign up individually or as a team for this event competing in either a 2 person, or 3 or more people, category.  Two person categories include Husband/Wife, Mother/Daughter, Mother/Son, Father/Daughter, or Father Son.  Three or more person teams can either be Corporate, Family, High School, or Middle School.  The times for teams will be a combination of each team member’s finisher times and teams will be competing in separate team divisions in addition to the individual age/gender categories.  There is also a Caterpillar category, which includes runners of 4 or more that travel the entire course fastened together in some way.  This category also includes a costume contest!

Photo Credit:  Quincy Shanks & Race178 http://on.fb.me/1z15EGP
Photo Credit: Quincy Shanks & Race178
http://on.fb.me/1z15EGP

The team categories give this run some extra excitement in the event you want to run with other runners you know and increase the competition.

I hope that you take some time to enjoy this event.  I know it has always been a special one for me!

Please share and let me know if you are thinking of running this year!

Squaw Valley Half Marathon (Sunday, June 14th, 2015)

Photo Credit: Tahoe Trail Running Series http://bit.ly/1P8r4Wo
Photo Credit: Tahoe Trail Running Series
http://bit.ly/1P8r4Wo

This event looks to promise some beautiful scenery from a not so far off destination near Lake Tahoe and Truckee, CA.  It may even be a unique experience for all those skiers interested in what the Squaw Valley resort looks like during the off-season, if you’re not familiar with some of the exciting summer activities it has to offer.

Starting at the Village at Squaw Valley, the Squaw Valley Half Marathon does an out-and-back course on a paved pathway through the Squaw Valley area and part of the Truckee River Path.  For those familiar with Leg 11 of the Reno Tahoe Odyssey, you know this route is a beauty as the majority of the course is in the same area that runs along the Truckee River Path next to Highway 89.

Course Map-Squaw Valley Half
Photo Credit: Tahoe Trail Running Series
http://bit.ly/1P8r4Wo

I have personally had the pleasure of running Leg 11 on the RTO and I wouldn’t pass this up.  It is a nice flat run along the Truckee and with the remaining portion of the course running out and back through the valley, the scenery should spoil any runner.  My only hesitation with the Truckee River Path when I have ran it was the warm temps increased most of the bug activity and I had the unfortunate opportunity of having a mouth full of gnats.  I’m pretty sure this was probably due to running the path in the later afternoon though, so you should be in luck with the Squaw Valley Half Marathon as the race begins pretty early at 8:00am.

The race coordinator, Big Blue Adventure, has gotten some pretty great sponsors as well including:  Salomon, Suunto,and  Klean Kanteen.  There will be a raffle for all runners after the race providing the opportunity to get some cool swag from some of the sponsors, so make sure to stick around when you’re done racing.

Race fees are pretty reasonable as well.  It looks like it is $61 to race if you register before June 12th.  Both Youth (under age 18) and Seniors (over age 62) receive discounted entry fees too at $46 and $52, respectively.

Photo Credit:  Eliot Landrum http://eliotlandrum.com/category/life/
Photo Credit: Eliot Landrum
http://eliotlandrum.com/category/life/

Squaw Valley definitely is a beautiful place any time of year, so I would encourage runners to sign up for this race at least once. If you like to ski or snowboard Squaw Valley and this race sounds fun to you, please comment and share!

It’s the Weekend… Where to run?

Weekend runs are my favorite.  They’re typically my longer runs and it gets me started in the right direction for being productive when I get up on a Saturday and get a nice long run in.  I wouldn’t say I have a go-to weekend run spot since I try to mix it up a bit, but I do have those times when I can’t decide on what sounds good.  Sooo…  if you’re like me and just end up running a familiar route because nothing comes to mind, here are a couple of suggestions to consider.

Bartley Ranch Regional Park

Covered Entrance to Bartley Ranch Regional Park Photo Credit: Photo © Stan White http://renotahoe.about.com/od/publicparks/ig/Bartley-Ranch-Park/bartleyranchpark1.htm
Covered Entrance to Bartley Ranch Regional Park
Photo Credit: Photo © Stan White
http://abt.cm/1cHXSaL

Bartley Ranch is  a 117 acre park that includes a “regulation-size equestrian arena and warm-up arena, the Robert Z. Hawkins Amphitheater, the Western Heritage Interpretive Center and the restored Historic Huffaker School”.  The park has three different trails to explore:  the Flume Trail, the Quail Run Trail, and the Ranch Loop Trail.  However, only the Ranch Loop Trail is typically permitted for runners given the Flue Trail and Quail Run trail are fairly short and used more for hiking and used for interpretive panels by Washoe County to discuss ranching history and the local flora and fauna to visitors.

Quail Run Trail at Bartley Ranch Photo Credit: Photo © Stan White http://renotahoe.about.com/od/publicparks/ig/Bartley-Ranch-Park/bartleyranchpark7.htm
Quail Run Trail at Bartley Ranch
Photo Credit: Photo © Stan White
http://renotahoe.about.com/od/publicparks/ig/Bartley-Ranch-Park/bartleyranchpark7.htm

The Ranch Loop Trail is approximately 1.5 miles in length but is connected to the nearby Anderson Park trail which is about 2 miles in length.  Both trails are really flat, which is perfect for a nice long run if you want to run a loop for both trails a couple of times.  There isn’t much shade cover for the Anderson Park Trail, so I wouldn’t recommend it if you are adverse to high temperatures, but for a nice weekend Spring run, it is pretty nice… especially early in the morning.

Photo Credit:  Washoe County Trails http://bit.ly/1OqOtQK
Photo Credit: Washoe County Trails
http://bit.ly/1OqOtQK

Horseman’s Park (Steamboat Ditch Trail)

Horseman’s Park is located on Skyline Blvd about a ½ mile up from Moana Lane.  This trailhead is a part of the 43 mile long Steamboat Ditch Trail.  This trail spoils just about any runner giving amazing view of Reno while offering a pretty flat run.  I typically run about 2 miles out  from the trailhead just off Skyline Blvd and turnaround providing a nice 4 mile run, but you can run as much or as little of this run on the Steamboat Ditch Trail that you want.  It’s a good course for group runs or just running with a friend as well as mountain biking.

Photo Credit: Nevada Designs http://www.panoramio.com/photo/18366545
Photo Credit: Nevada Designs
http://www.panoramio.com/photo/18366545

Fall Wish List: The Lake Tahoe Flume Trail Fall Classic Half Marathon

After getting an idea of what running events there are this year and which ones I want to do, I can’t help but come across some runs that I haven’t had the pleasure of participating in.  Therefore, I thought I might highlight a Lake Tahoe Half Marathon that’s been on my wish list for a little while:  The Lake Tahoe Flume Trail Classic.

Photo Credit: FroYo http://bit.ly/1GGFrhE
Photo Credit:
FroYo
http://bit.ly/1GGFrhE

If you’re familiar with the flume trail at all, you will know it is an excellent mountain biking course.  That is, after all, how I discovered this beauty of a trail at Lake Tahoe.  I hadn’t thought of running the course until recently, but was forwarded the link for this upcoming half marathon from a teammate on the Reno Tahoe Odyssey, and it struck me as somewhat of a surprise that I hadn’t heard of it before.

Photo Credit:  James Ripsom
Photo Credit:
James Ripsom

A little background on the Flume Trail at Lake Tahoe though…

“In the late 1800s, Sierra Nevada Wood and Lumber Company (SNW&L) provided timber during the mining boom to the nearby Comstock Lode in Virginia City. The SNW&L transported its raw lumber via a wooden flume located 1600 vertical feet above the shores of Lake Tahoe. The path used for the wooden flume is now the setting for one of the most scenic and spectacular trails in the world. While the wooden flume has long since been disassembled, remnants can still be seen today along the trail. Max Jones, a two time National Mountain Bike Champion and Mountain Bike Hall of Fame Member, aware of its history, cleared and opened the Flume Trail for mountain biking and hiking in 1983. Since that time, the Flume Trail has become world renown for its jaw dropping views of Tahoe.” — ascentruns.com

IMG_1129

The Course:

The half marathon starts at Spooner Lake, Nevada State Park, which is located on the east shore of Lake Tahoe.  A shuttle will transport runners to the start line as this run is point-to-point.  It follows up the Marlette Lake Trail (which is a typical go-to hiking spot with the puppies) for about 3 miles.  This stretch of the run is the steepest as runners gain approximately 1500 feet in elevation through aspen trees groves, but it is well worth it once you are at the top, as there is a half mile descent down to Marlette Lake.  Once you arrive at Marlette Lake, you merge on to the Flume Trail after about a 1 mile stretch on an old Jeep road.  Dropping down onto the Flume Trail it is basically all downhill from there with beautiful views of Lake Tahoe on a single track path.  The race finishes almost at lake level at Tunnel Creek Station after the breathtaking downhill on the Flume Trail.

IMG_1126

This run is going to take place on October 3rd at 9am and hopefully turns out to be part of my fall running schedule.  It is just a week before the Lake Tahoe Marathon, so it may be a little difficult to do both.  You can plan to do back to back weekends of half marathons though and soak in the beauty of Lake Tahoe from both sides of the lake.

“All registrants will receive a high quality technical shirt from Patagonia, an event photo from Scott Rokis Photography, and a free local brew at the finish!”

I’m definitely excited about this one, so let me know if you plan to run this event!

Reno River Festival and the Biggest Little 5k Birthday Run

If you plan on attending any spring event in Downtown Reno this year, I would recommend this one…

The Reno River Festival will be presented on May 9-10, 2015 at downtown Reno’s Truckee River Whitewater Park and presents a weekend of “world-class whitewater competitions, live entertainment, food from around the region, and an outdoor expo featuring some of the industry’s top retailers”.  The event has typically brought more than 30,000 people to the area each year and features many other weekend events to complement the main whitewater kayaking competition including a wide array of music, food, yoga, fly fishing clinics, and of course… running.

The premier running event of the weekend is the Biggest Little 5k Birthday Run.  In honor of the City of Reno’s 147th birthday, this is the 2nd Annual event to help showcase Reno’s Riverwalk District.  The event also helps raise funds for the Riverwalk District’s Beautification Program.

“Every dollar raised from the 5K Run will go towards the Riverwalk District’ Beautification Program to help establish a safer, cleaner, more colorful and lively downtown area including better signage, landscaping and public art.”

Photo Credit: The Riverwalk District http://bit.ly/1y6O2ce
2014 Biggest Little 5k Birthday Run Start at the Arch
Photo Credit:
The Riverwalk District
http://bit.ly/1y6O2ce

The 5k route starts at the Reno Arch, similar to the Downtown River Run, and follows a similar course down the Truckee River Path towards Idlewild Park.  It is an out-and-back course that turns around at Idlewild Park and comes back towards the finish line in front of Wingfield Park and Sierra Tap House, close to where the main festivities for the Whitewater Competition are located.

2014 Biggest Little 5k Birthday Run Photo Credit: Riverwalk District http://bit.ly/1y6O2ce
2014 Biggest Little 5k Birthday Run
Photo Credit:
Riverwalk District
http://bit.ly/1y6O2ce

The event starts at 9am on Saturday, May 9th and is a 5k (3.1 miles!).  It isn’t one of those early races, so there shouldn’t be any excuse not to participate in this one.  The registration fee is $30 + a $2.85 processing fee, but every dollar raised is going towards making the Riverwalk District a more beautiful place for locals and visitors, so you will be contributing to that cause.

I ran the inaugural Biggest Little 5k Birthday Run last year and it just so happened to fall on MY birthday, so it was definitely exciting (like everyone came to celebrate my birthday with me… but not really).  Sierra Tap House was also positioned at the finish line last year with some delicious beer to get the celebration started, so kudos to them for helping make it a blast.

It was also one of the few races I came in as an overall top finisher, so I was pretty stoked to say the least!

See... That's me on the far right! Photo Credit: Riverwalk District http://bit.ly/1y6O2ce
See… That’s me on the far right!
Photo Credit:
Riverwalk District
http://bit.ly/1y6O2ce

Hopefully I will see everyone at the race this year!

All signed up: Who should you train with in Reno/Tahoe for that upcoming running event?

Since I’m not a glorified personal trainer or running coach and everyone can enjoy the benefits of training for an upcoming run in in a one-on-one or group setting, here are some of the great running and training groups in the Reno area that may be of some interest.

Each groups provides specialized training plans depending on the distance you’re looking at running, whether that is an upcoming 10k, half marathon, or marathon.  All skill levels are welcome in these groups as well.  Therefore, you don’t need to be a conditioned runner to be included, since odds are there are people at the same level as you are.  It’s also a way to get to know the community of runners better in the Reno/Tahoe area!

Northern Sierra Endurance Training (NSET)
Photo Credit: NSET http://nset1.org/

NSET is a non-profit walking and running group based in Reno that provides training schedules, seminars, coordinated group runs and work out schedules, as well as general endurance training tips in an effort to help individuals reach their running or walking goals.

Runners are able to provide NSET with the event they are training for and the NSET coaches will make it a priority to coordinate group runs and training tailored to the best schedule for upcoming race.  It is the participant’s responsibility to register for the upcoming event and make arrangement for participating in such event, but NSET will provide a training regimen necessary to be ready if you’re looking for some structure and accountability when training.  Training for a specific event isn’t required but a specific goal in mind will help NSET coaches to provide a custom training schedule for whatever you desire.

NSET’s goal is “to achieve and maintain a healthy life style through endurance training and in the process achieve personal bests whenever possible”. They are a non-profit organization and operate only on tax deductible donations, so they aren’t out to make a buck on providing training, but rather to help people exceed in their endurance training goals and achieve overall health and satisfaction when it comes to running and walking.

EFAST
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EFAST provides endurance training at the next level with professionally certified coaches that have years of experience as athletes, coaches, and professionals.  Their mission is to “re-create the collegiate team environment for our athletes, who are mainly working professionals, helping them achieve competitive greatness and increased enjoyment in their day-to-day lives”.

EFAST was founded and is ran by Lauren and Ryan Evans who started the endurance-coaching hub for athletes that work full-time.  Together along with other coaches they help individuals to build endurance running strength by providing Body Circuit conditioning classes, Run Team group running sessions, individual personal training, as well as many more.  They even provide consulting on running form analysis, injury prevention training, and pacing analysis.

Their endurance fitness and scientific training courses are provided at various rates and many different packages depending on the exact type of training that is desired, but the cost is definitely well worth it as you can read from the many testimonials participants have written about the quality of training they have been given.

Endurance Reno
Endurance Reno Logo

Endurance Reno is an endurance coaching group for runners and triathletes in the Reno area specializing in training for 5k to Marathons and Sprint to Iron Man distance events.  This group, also known as the “E-team” is a diverse group of athletes that help to motivate and encourage runners through various group running team schedules and coordinated training plans.  Ranging from runners with 15 minute per mile pace, down to 5 minute per mile pace, the running groups with Endurance Reno have a lot of diversity.

They have experienced coaches that will be participating in each training session with you and provide all of the information that is needed when preparing for an upcoming event.  Pricing structure ranges from $250+ per month depending on the desired level of coaching and length of commitment.

Reno Running and Fitness
Reno Running and Fitness Logo

This group is a personalized fitness and coaching program that aims to provide personalized weekly training programs, group runs, lecture series, and other support to all levels of runners.  They provide training programs for 10k, half marathon, marathon, and beginning runner groups.  The mission of Reno Running and Fitness is “to enable all individuals to achieve their fitness goals with proper training, advice, inspiration and enthusiasm, while providing a supportive, encouraging and social environment.”  All of their training programs are created with this mission in mind and they have helped many runners achieve their running event goals.

The pricing structure for participation in group runs and individualized training programs varies by the individual event that training is tailored to, but there is also an annual membership that can be purchased if individuals just want to participate in group runs.

Again, these are just some of the great running groups to look out for if you need some extra encouragement or motivation.  Feel free to share some others that you know of or are a part of!

Photo credit

Moms on the Run

Since I am in the spirit of race planning, there is an upcoming run that I’ve been proud to participate in every year for I don’t know how long:  The Pinnochio’s Moms on the Run. This is the 15th Annual 3k/5k walk and 5k/10k running event and is scheduled for Sunday, May 10, 2015.

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Photo Credit: Moms On The Run http://on.fb.me/19DtNXR

This event is hosted by the Pinnochio’s Moms on the Run non-profit organization in an effort to raise funds for Northern Nevada Women while in treatment for breast & gynecological cancers.  It takes place on Mother’s Day, of course, and gives everyone a chance to not only support fundraising for women with cancer, but all of the moms out there.  I have been lucky to participate with my mom, aunt, grandma… you name it, and this event is a great way to get the family together for some exercise and kick off Mother’s day the right way.  Before loading up on food at the Mother’s day brunch, you might as well get started guilt free.  It’s also a great way come out and show support for a good cause and share a good time with family.

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Photo Credit: Moms On The Run http://on.fb.me/1MrOuIt

There are a variety of events to choose from including a 10k run, 5k run, 3k/5k Walk n Talk, the Bon Bon Stroll, and ¼ Mile Kidlet’s Race.  Therefore, you have the opportunity to run competitively, take a walk and chat with family, or let the kids get some energy out in a fun ¼ mile race.  All of the races start and finish on Foster Drive in front of the Reno High School Track with a looped course for each.  Some nice refreshments are available for all race participants at the end of the events as well and “surprise”…mom’s even receive a special rose at the finish line!

I’ve typically participated in the 10k race for this event and enjoy the course that follows through some of the Old Southwest Reno neighborhoods, Idlewild Park, and next to Reno High School.  There is a pretty fast course, so if you’re looking to get a good 10k time, or just want to feel good about all of your spring dieting and workouts in preparation for swimsuit season, I would encourage participating in this one.  It’s also exciting to see all of the families come out and celebrate Mother’s Day with some fun running or walking and just enjoy some nice Spring weather.

Photo Credit: Moms on the Run http://bit.ly/1EXmeE2
Photo Credit:
Moms on the Run
http://bit.ly/1EXmeE2

Even if you can’t be there to celebrate it with your Mom, it’s a great way to show some support and give a shout out to all the Mom’s out there.

Hope to see you there!

Here is a link to register

Fall Marathon Planning: The Lake Tahoe Marathon

With the Reno 5000 Downtown River Run kicking off in 2 weeks on April 12th, it brings to mind some of the upcoming marathons and half marathons in the area this year, and what could potentially be a good run to plan for this summer/fall.  It is obviously a little too late to sign up for a spring Marathon or Half Marathon (unless you’re in epic shape), but you can definitely take advantage of planning now with enough time to be ready for a race by September-October. According to Hal Higdon marathon and half marathon training plans, it takes approximately 30 weeks to properly train for a marathon if you are brand new to long distance running.  An 18 week training plan is more of the norm for a marathon if you’ve had some experience running before.   Nonetheless, it is probably the perfect time to start getting ready for a nice long distance race coming up this fall.   Therefore, I thought I would highlight one of my favorites.

The Lake Tahoe Marathon
October 9-11, 2015 Lake Tahoe, CA/NV
Event includes:  Marathon, Ultra Marathon, 18 Miler, Relays, several Half Marathons, 10k, 5k and many, many others.

Photo Credit: Steve Dunleavy http://bit.ly/19jWycg
Photo Credit:
Steve Dunleavy
http://bit.ly/19jWycg

The Lake Tahoe Marathon Weekend of Events has a 3 day resume of running events ranging from a 72 Mile Ultra Marathon or the  classic Lake Tahoe Sunday Marathon, to a variety of half marathon courses offered each day of the event weekend.  In total, there are approximately 30+ events jam-packed into the fall weekend-of-fun at Lake Tahoe, making it a perfect event for all running skill levels.  Each race showcases the beauty of Lake Tahoe and with the extensive variety of events you can find the right race just for you.

Photo Credit: Lake Tahoe Marathon www.laketahoemarathon.com
Photo Credit:
Lake Tahoe Marathon
http://www.laketahoemarathon.com

If you’re looking to train for a marathon, I recommend running the Sunday Lake Tahoe Full Marathon as this is probably my favorite run of the weekend and is essentially the main event for marathons.  The race gives you the opportunity to soak in some of the best views of the West shores of Lake Tahoe, with Homewood Ski Resort, Emerald Bay, Pope Beach, Mt. Tallac, and South Lake Tahoe all featured on the marathon course.  The race provides a challenging, yet beautiful run and the trek up to, and out of, Emerald Bay is definitely a little difficult, but well worth it when you see some of the views.

Lake Tahoe Marathon - View of Emerald Bay Photo Credit: www.laketahoemarathon.com/
Lake Tahoe Marathon – View of Emerald Bay
Photo Credit:
http://www.laketahoemarathon.com/

There are also several different half marathon races offered as part of the weekend event if you’re looking to train for a long distance run, but a marathon sounds a little daunting for you at this point.  The half marathon races offered include the Emerald Bay Half Marathon, Cal-Neva Half Marathon, and Nevada Half Marathon.  Each course provides excellent views of Lake Tahoe and varies in difficulty based on the starting point.  You can sign up for a half marathon on each day and make it the Tahoe Trifecta if you’re feeling really ambitious.

All of the races offer a unique finishers medal and are about 28 weeks away, leaving you plenty of time to get in shape, even if it is your first marathon or half marathon.  The Lake Tahoe Marathon was my first marathon and provides a really great experience, so I am definitely a supporter of this race!  If you now feel inspired to sign up, you can register here.

Photo Credit: Run Tahoe http://on.fb.me/1GF1XHX
Photo Credit:
Run Tahoe
http://on.fb.me/1GF1XHX

Feel free to comment and share whether these events sound interesting to you!  I’d love some feedback.

Reno 5000 Downtown River Run

Photo Credit: Dolan Auto Group http://bit.ly/1CxkzYR
Photo Credit:
Dolan Auto Group
http://bit.ly/1CxkzYR

I hope you enjoyed the 3rd Annual Leprechaun Chase presented by Race178, if you happened to have ran it on March 15th.  I know I had a blast and it was well worth it to get up on a Sunday to get in a nice 5k run with a bunch of other peeps for a St. Patty’s day themed run.

In the spirit of amazing Spring races in Reno, I thought I would highlight another upcoming run on April 12th in downtown Reno by giving some kudos to the 2015 RENO 5000 Downtown River Run sponsored by the Dolan Auto Group.  This is another exceptional race in the Reno area that features a course starting at the Reno arch with an out-and-back along the Reno Truckee River Path (which I have highlighted in one of my previous posts).

The race is actually Race #1 in the RENO 5000 2015 Running Series and features a Marathon, Half Marathon, 10k, 5k, and JR 1 Mile.  Each event starts at the Reno arch with a turnaround that varies depending on the distance, but are all featured along the downtown stretch of Virginia street that showcases the “Biggest Little City”.  All participants receive finisher awards, gender specific race shirts, food, drinks and other festivities at the race expo.

I personally have only run the half marathon for this race series, but think the best part is the scenery you’re exposed to and the elevation change.  The race features some of the coolest scenery of downtown Reno as well as some of the best parts of the Truckee River, while providing a very fast course that has relatively little elevation change.  The out-and-back is pretty awesome too as you get an idea of where you’re at when you’re on your way back to the Reno arch and can put in that extra kick towards the finish.

It may be a little too late to sign up for the Marathon or Half Marathon, unless you’re one of those people always in top running form, but if you’d like to jump in for the 10k or 5k race, there is definitely still time to register.  For those that want to try out there first marathon or are looking to take it to the next level, the Downtown River Run marathon is a great fast course for first marathoners and is a Boston Qualifier!  There are also some sweet prizes for the overall male and female winners… “The male and female winners of the marathon will feel joy, like the ancient Greek courier “Philippides” once did, by the possibility of winning a $1,000 prize purse, leaf crowns and their portraits drawn and framed.”  You have to have a certain finisher time for the prizes of course, but nonetheless, the potential for winning some cash is pretty huge.

Unfortunately I won’t be able to make it to this year’s run, but I hope everyone that does can comment and give a shout out on how amazing it is this year!  It’s a very well organized run and is definitely one of my favorites.

Race Sponsorship in the Biggest Little City

If you have ever run in an organized running event, you will notice there are typically company logos plastered across the back of your commemorative event t-shirt.   Although most consider this to just be a way for a company to slap their logo on an event, there is much more behind-the-scene details that play into running event sponsorship.  So, with that in mind, I thought I would dive into what race sponsorship contributes to both runners as well as businesses and the impact that can be made in Reno’s “Biggest Little” community.

Photo Credit: Danny Damiani http://bit.ly/1EIECWe
Photo Credit:
Danny Damiani
http://bit.ly/1EIECWe

Race sponsorship at a glance:

For Runners:

Safety:  All of the road closures, traffic enforcement, water and first aid stations, and on-site medical personnel are not free.  However, these are some of the most crucial components of a running event.  There may be a race fee that you pay to participate, but it certainly doesn’t cover all of the costs for these essential items.  Hence, sponsors are the “sugar daddies” of running events and what help make all of these things possible.   Without sponsors, there probably wouldn’t be any runner safety, and ultimately, no race to run.

Exposure:  If you like the free food samples you get when walking the aisles at Costco, you’re going to like a running event.  Well, I guess it’s not that simple, but sponsors help runners get a taste of the products they are offering.  Providing free samples at the event expo, as part of a runner’s race packet, or even at the finish line is a quick way for runners to know what a company is about.  Take Nature’s Bakery for example, I didn’t know who they were until I saw them offering out samples of fig bars at the Downtown River Run.  But now I’m hooked.

Fun:  The contributions received by sponsors effectively allows for the resources to run a well-organized event.  You don’t realize how much you appreciate an event is that is well-organized, on time, and properly planned until you’ve had the unbearable experience of participating in an event that isn’t.  Having only one porta-potty for a 1,000 runners, having a delayed start after you’ve already warmed up, or getting an incorrectly posted race time are just a few examples that make runners never come back.  All of these things can be effectively eliminated with the proper resources that sponsors provide and, as a result, providing runners with a FUN race.

For Businesses:

Return:  By promoting your business, you’re increasing potential for future returns.  The running community is big in the Reno area and with 1,000’s of runners participating in most events, it’s easy to reach a lot of potential customers at one time.

Reputation:  When considering reach and promotion of your company, especially in a booming startup community such as Reno, you should be looking to increase your business in return for the exposure that the running event provides you.  However, you’re also participating in the experience that runners are getting.  Therefore, sponsoring well-organized events such as the Downtown River Run or the Leprechaun Race, help to associate your company brand with a positive experience.  Runners by default will think of your company in the same positive manner they do with the event they participate in, which boosts company reputation.

The Reno and Lake Tahoe area is widely beginning to be considered a mecca for new businesses and growth.  The area has long been known for its beauty with the outdoor activities and fitness opportunities it provides; therefore, bridging the gap between the area’s businesses and the fitness community seems advantageous in many respects.

If you’re a new business owner in the area, I strongly suggest considering sponsorship of a running event as part of your marketing plan.