The Journal Jog

Another great race from the production line of Race178 is set to take place on Sunday, September 13th, 2015!

Photo Credit:  Quincy Shanks & Race178 http://on.fb.me/1z15EGP
Photo Credit: Quincy Shanks & Race178
http://on.fb.me/1z15EGP

The Journal Jog is Reno’s oldest footrace and with this being its 47th Annual go-around, it’s safe to say that it brings a lot of history to the running community in the City of Reno.  From its namesake and presenting sponsor, the Journal Jog was originally started by the Reno Gazette Journal.

Photo Credit:  Quincy Shanks & Race178 http://on.fb.me/1z15EGP
Photo Credit: Quincy Shanks & Race178
http://on.fb.me/1z15EGP

It is pretty unique distance of 8k, which is approximately 5 miles.  This is perfect for runners that enjoy 5k races but aren’t too fond of the 10 runs.  It is also the best distance for a nice jog either solo or with a group of friends.  I enjoy running this event as it seems to kick of the fall running season perfect for me.  This is also probably the first running event I ever participated in Reno, so it is fun to see how it has evolved over the years.

Photo Credit: Race178 http://www.race178.com/journaljog/
Photo Credit: Race178
http://www.race178.com/journaljog/

This year’s course begins on Foster Drive in front of Reno High School.  It is a looped course that travels down Foster Driver, takes a left on Booth Street down to the Truckee River.  The course then goes through Idlewild Park, up to Mayberry Drive, and then back through Old Southwest Reno neighborhoods to finish back at Reno High School.   It is a relatively flat course with the only climb at the 2 ¼ miler mark, where participants run up to Mayberry Drive from Crissie Caughlin Park.  The rest of the course is flat or slightly downhill, so it is very fast event.

You are able to sign up individually or as a team for this event competing in either a 2 person, or 3 or more people, category.  Two person categories include Husband/Wife, Mother/Daughter, Mother/Son, Father/Daughter, or Father Son.  Three or more person teams can either be Corporate, Family, High School, or Middle School.  The times for teams will be a combination of each team member’s finisher times and teams will be competing in separate team divisions in addition to the individual age/gender categories.  There is also a Caterpillar category, which includes runners of 4 or more that travel the entire course fastened together in some way.  This category also includes a costume contest!

Photo Credit:  Quincy Shanks & Race178 http://on.fb.me/1z15EGP
Photo Credit: Quincy Shanks & Race178
http://on.fb.me/1z15EGP

The team categories give this run some extra excitement in the event you want to run with other runners you know and increase the competition.

I hope that you take some time to enjoy this event.  I know it has always been a special one for me!

Please share and let me know if you are thinking of running this year!

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Race Sponsorship in the Biggest Little City

If you have ever run in an organized running event, you will notice there are typically company logos plastered across the back of your commemorative event t-shirt.   Although most consider this to just be a way for a company to slap their logo on an event, there is much more behind-the-scene details that play into running event sponsorship.  So, with that in mind, I thought I would dive into what race sponsorship contributes to both runners as well as businesses and the impact that can be made in Reno’s “Biggest Little” community.

Photo Credit: Danny Damiani http://bit.ly/1EIECWe
Photo Credit:
Danny Damiani
http://bit.ly/1EIECWe

Race sponsorship at a glance:

For Runners:

Safety:  All of the road closures, traffic enforcement, water and first aid stations, and on-site medical personnel are not free.  However, these are some of the most crucial components of a running event.  There may be a race fee that you pay to participate, but it certainly doesn’t cover all of the costs for these essential items.  Hence, sponsors are the “sugar daddies” of running events and what help make all of these things possible.   Without sponsors, there probably wouldn’t be any runner safety, and ultimately, no race to run.

Exposure:  If you like the free food samples you get when walking the aisles at Costco, you’re going to like a running event.  Well, I guess it’s not that simple, but sponsors help runners get a taste of the products they are offering.  Providing free samples at the event expo, as part of a runner’s race packet, or even at the finish line is a quick way for runners to know what a company is about.  Take Nature’s Bakery for example, I didn’t know who they were until I saw them offering out samples of fig bars at the Downtown River Run.  But now I’m hooked.

Fun:  The contributions received by sponsors effectively allows for the resources to run a well-organized event.  You don’t realize how much you appreciate an event is that is well-organized, on time, and properly planned until you’ve had the unbearable experience of participating in an event that isn’t.  Having only one porta-potty for a 1,000 runners, having a delayed start after you’ve already warmed up, or getting an incorrectly posted race time are just a few examples that make runners never come back.  All of these things can be effectively eliminated with the proper resources that sponsors provide and, as a result, providing runners with a FUN race.

For Businesses:

Return:  By promoting your business, you’re increasing potential for future returns.  The running community is big in the Reno area and with 1,000’s of runners participating in most events, it’s easy to reach a lot of potential customers at one time.

Reputation:  When considering reach and promotion of your company, especially in a booming startup community such as Reno, you should be looking to increase your business in return for the exposure that the running event provides you.  However, you’re also participating in the experience that runners are getting.  Therefore, sponsoring well-organized events such as the Downtown River Run or the Leprechaun Race, help to associate your company brand with a positive experience.  Runners by default will think of your company in the same positive manner they do with the event they participate in, which boosts company reputation.

The Reno and Lake Tahoe area is widely beginning to be considered a mecca for new businesses and growth.  The area has long been known for its beauty with the outdoor activities and fitness opportunities it provides; therefore, bridging the gap between the area’s businesses and the fitness community seems advantageous in many respects.

If you’re a new business owner in the area, I strongly suggest considering sponsorship of a running event as part of your marketing plan.